Perfectly functional iPhones are easily disregarded by eager Apple followers once the latest model catapults onto the scene. What happens to the iPhones that are thrown to the curb? You’d think they’d all get handed down, repaired, recycled or generously given away, but that’s only 22.5% according to Gigaom. What goes on with the other 77.5%?
The iPhone only seems to simulate something akin to a fad, a device which the world’s population hungers for and cannot get enough of. The difference from it being a fad and a lasting utility is the iPhone really is a permanent fixture, no matter which model makes its debut to replace its short-lived predecessor. So what retains longevity is the Apple brand. You could introduce the best iPhone ever, but within a year the newer model will be even bolder, and so on with the next introductions. It’s Apple’s brilliant business model.